RoofNinja

PROBLEM

Roof Ninja, a local roofing company, struggled to generate consistent leads from its digital presence.
The existing website lacked clear structure, trust signals, and SEO foundations, resulting in poor search visibility and low conversion rates.

There was also no system in place to track leads, measure marketing performance, or understand user behavior. Social media efforts were inconsistent and failed to drive meaningful engagement or inquiries. As a result, valuable traffic was being lost without turning into real business opportunities.

SOLUTION

As the Product Designer, I led the redesign of Roof Ninja’s digital ecosystem, focusing on clarity, trust, and conversion-driven user experience.

Conversion-Focused Website Structure
I redesigned the website architecture to guide users naturally from awareness to action. Clear service hierarchies, strategic CTAs, and simplified navigation increased lead capture while reducing friction.

Trust & Credibility Design
To build confidence, I introduced strong trust signals including testimonials, certifications, before-and-after visuals, and local credibility cues. These elements helped reassure users making high-value service decisions.

SEO-Driven UX Decisions
Page structures were designed with SEO in mind — optimized headings, keyword-aligned content sections, and location-based service pages — improving organic visibility and search performance.

Lead Tracking & Analytics Integration
I helped implement a lead-tracking system that connected forms, calls, and inquiries into a measurable funnel, allowing the business to finally track conversions and marketing ROI.

Social Media & Funnel Alignment
I aligned social content with the website experience, designing visuals and CTAs that drove users into clear landing pages instead of dead-end posts — improving traffic quality and engagement.